Served at the
Perfect Temperature

When Andrew Peller challenged us to drive holiday sales of Panama Jack's, we knew embracing the season was the way to go. Despite the liqueur's distinctly tropical branding, we managed to cool things down with an in-store "Jack Frost" and "Jack in the Box" campaign that linked the product to the festive season. Temperatures continued to drop as we developed a visual approach that integrated the brand colours into a sparkling, wintry landscape. Prompting a flurry of sales, we tied everything together with a gift set that included branded martini glasses and a recipe booklet with suggestions for mixed drinks and food pairings.

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