IT'S HOW WE THINK AT PINCAsk any of our people about life at Perennial and they'll tell you the same thing - a culture like ours is hard to find. That's because we value personality as much as talent, hard work as much as community, and a real commitment, not just to our business, but to everything we stand for. Being part of a group this strong means we pull together when it matters most. It's what we're all about as an agency and what's at the heart of our astounding achievements beyond the world of retail design.
Throughout 2012 and 2013 Perennial had the pleasure of collaborating with a small but mighty charity called Literature for Life. This impressive organization uses reading circles to promote literacy among marginalized teen mothers, helping them to realize their potential and break the cycle of poverty.
Over the last two years we’ve helped Literature for Life develop a stronger foundation for their brand through creative collateral, and we’ve had a ton of fun hosting our own internal fundraisers to support their efforts. We couldn’t be prouder of the $17,945.07 we’ve collectively donated to Literature for Life, and we wish this deserving group all the best in the future.
After sharing such a fun and fruitful relationship, we felt it was time to spread the love; and so begins a new chapter in our charitable efforts…
Perennial is thrilled to announce that our charity partner for 2014-2015 is Habitat For Humanity!
Now this isn’t your traditional ‘build a house and take some pictures’ kind of arrangement. We are specifically collaborating with the GTA branch of HFH on its ReStore outlets. The ReStore chain accepts new/used donations of household goods and renovation materials, and sells them at a discount to financially support Habitat builds.
Our job is to make ReStore outlets work better and work harder, by delivering solutions that improve the store operations and customer experience. From business strategy, to environmental design, to retail communications, it’s a job that’s right up our alley, and we can’t wait to get our hands dirty!