Strategy
Magazine - March 2009
Category Check-Up
"At least you have your health." In tough times, this truism applies
not only to humans but brands as well. To that end, strategy gathered a dream
team of experts from all areas of marketing medicine to check some of Canada’s
well known brands for symptoms of common category ailments like Chronic Oil
Price Fatigue or Private Label Syndrome. In the hopes that all brands could
benefit, they also wrote some prescriptions for category therapy.
Now take a deep breath and...Read
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