Strategy Magazine - March 2009
Category Check-Up

"At least you have your health." In tough times, this truism applies not only to humans but brands as well. To that end, strategy gathered a dream team of experts from all areas of marketing medicine to check some of Canada’s well known brands for symptoms of common category ailments like Chronic Oil Price Fatigue or Private Label Syndrome. In the hopes that all brands could benefit, they also wrote some prescriptions for category therapy.

Now take a deep breath and...Read More